E4 Ident

We have been given the opportunity to create an E4 ident to submit to the competition.

I think this is a great opportunity to get my work out there, even if it doesn't win it will be seen by many people! Another thought is I can try out my cinema 4d skills and learn a few more along the way.

We have been given 10 sound beds and the logo and then time to experiment. I researched a few of the past idents and they don't really seem to make much sense, as in they don't really have a story behind them. I sketched out a few ideas, such as doing a landscape of England, making images of Stonehenge, the angel of the north, the guards with the big black hats etc adding the logo to his face. Another idea was to have a street with graffiti on it and random shapes coming from the bottom of the street up to the camera and the E4 shooting out amongst the shapes, a third idea I had was to have an ocean and mountain and have an explosion and the E4 come shooting out from behind the mountains and land in the water and bob like a buoy.

In the end I chose non of those ideas. After experimenting with paint brushes from Brush King I found a few I liked and came up with a wall for my animation. I still wanted to use the idea of a street so tried a few wall textures like bricks until I was happy with one. I added a few of the paintbrushes to add 'graffiti' to the wall. Then I tried a few techniques with the logo like the explode tool in cinema 4d. This is the first time i've used this tool and enjoyed trying it out.

After doing two idents with that tool I tried to make it more interesting and added some mushrooms to it! The reason for the mushrooms was I had been talking about nintendo with a friend and talking about yoshi and mushroom and then it made me want to come up with my own little mushroom guy. Pretty simple reasoning to why I added the mushroom! Here are the videos I did....